اولویت‌بندی روستاهای هدف گردشگری در استان مازندران

مجله اقتصاد و توسعه کشاورزی

مقاله 4، دوره 30، شماره 3، مهر 1395، صفحه 218-226   

نوع مقاله: مقالات پژوهشی

شناسه دیجیتال (DOI): 10.22067/jead2.v30i3.56990

نویسندگان

زهرا نعمت الهی^{* 1}؛ سید مجتبی مجاوریان²؛ مسعود حسین زاده³

¹دانشگاه آزاد اسلامی، ارسنجان

²علوم کشاورزی و منابع طبیعی ساری

³دانشگاه آزاد اسلامی، زابل

چکیده

گردشگری روستایی با ظرفیت‌هایی که دارد، می تواند به عنوان راهکاری اساسی در توسعه پایدار روستایی مطرح شود. لذا مطالعه حاضر با استفاده از روش تحلیل سلسله مراتبی (AHP) می کوشد با نگاهی کاربردی و علمی، ابتدا عوامل مؤثر بر گردشگری روستایی در استان مازندران را اولویت بندی نموده و سپس بر اساس نظر 11 تن از کارشناسان سازمان میراث فرهنگی، گردشگری و صنایع دستی، بهترین مناطق روستایی این استان را از حیث گردشگری، شناسایی و رتبه بندی نماید. داده‌های مورد نیاز مطالعه از طریق پرسشگری از 150 تن از گردشگران روستایی استان مازندران در سال 1394 جمع‌آوری شده است. نتایج نشان داد که از نظر گردشگران، معیار مربوط به زیرساخت‌ها بیشترین اولویت را داشته است و بعد از آن به ترتیب معیارهای جاذبه‌های فرهنگی و اجتماعی، تسهیلات و خدمات توریستی و جاذبه‌های مذهبی، تاریخی و طبیعی قرار دارند. همچنین بر مبنای نظر کارشناسان و با توجه به اولویت‌های تعیین شده توسط گردشگران، روستاهای غرب استان مازندران با وزن 36/0 حائز بیشترین اولویت جهت گردشگری بوده و روستاهای مرکز و شرق استان به ترتیب با وزن‌های 33/0 و 31/0 در اولویت‌های بعدی قرار می گیرند. بنابراین تجهیز جاذبه های گردشگری به سطوحی از خدمات بهداشتی و درمانی و ارائه تسهیلات و امکانات مالی و تخصصی جهت تجهیز و ساماندهی اقامتگاه-های موجود پیشنهاد می گردد.

کلیدواژه‌ها

تحلیل سلسله مراتبی (AHP)؛ توسعه روستایی؛ گردشگری روستایی؛ مازندران

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