Clothing conspicuous consumption and the effective factors among high school students of Shahrood city, Iran

علوم اجتماعی دانشگاه فردوسی مشهد

Article 8, Volume 9, Issue 2 - Serial Number 20, March 2013   

Document Type: Scientific-Research

DOI: 10.22067/jss.v0i0.16703

Authors

Hajar Vaziri; Hossein Behravan^* ; Ali yousofi

Abstract

The paper aims to analyze clothing conspicuous consumption which is defined as a way to attract other's attention and self distinction through clothing consumption. The research method was survey and the sample included 272 high school students in Shahrood city, Iran. The result showed that the clothing conspicuous consumption is the interactive and concurrent effect of social status, gender, age, religiosity, the expectations of important others, and advertisements. The authors concluded that clothing conspicuous consumption is caused not by only single but multiple factors that affect interactively and concurrently among which social status, the expectations of important others and advertisements are of more significance.

Keywords

clothing conspicuous consumption; Social status; religiosity; important others; advertisements

References