بررسی عوامل مؤثر بر ترجیحات مصرفی خانوار برای قارچ شاه صدف

مجله اقتصاد و توسعه کشاورزی

مقاله 2، دوره 34، شماره 4 - شماره پیاپی 50، دی 1399، صفحه 375-395   

نوع مقاله: مقالات پژوهشی

شناسه دیجیتال (DOI): 10.22067/jead.2021.17790.0

نویسندگان

الناز خانزاده شادلو سفلی¹؛ جواد جانپور²؛ محمود دانشور کاخکی^{* 1}؛ حسین محمدی¹

¹گروه اقتصاد کشاورزی، دانشکده کشاورزی، دانشگاه فردوسی مشهد، مشهد، ایران

²گروه زیست فناوری قارچ‌های صنعتی، پژوهشکده بیوتکنولوژی صنعتی جهاد دانشگاهی خراسان رضوی، مشهد، ایران

چکیده

قارچ به‌عنوان یک ماده غذایی مناسب از جنبه‌ی تغذیه‌ای و فیزیولوژیکی دارای مواد ارزشمندی می‌باشد. در میان انواع آن، قارچ خوراکی-دارویی شاه صدف به دلیل خواص غذایی و دارویی با ارزشی که دارد به تازگی مورد توجه قرار گرفته است. بنابراین، با توجه به خصوصیات بی‌شمار قارچ شاه صدف و جانشینی آن با قارچ دکمه‌ای، هدف پژوهش حاضر بررسی عوامل مؤثر بر ترجیحات خانوار نسبت به جایگزینی این قارچ به جای قارچ خوراکی دکمه‌ای است. داده‌های مطالعه از طریق تکمیل پرسشنامه از 400 خانوار در سال 1398 جمع‌آوری شده است. با توجه به ماهیت ترتیبی میزان ترجیحات مصرفی خانوار، جهت دستیابی به هدف پژوهش از الگوی لاجیت ترتیبی استفاده شده است. نتایج نشان داد، متغیرهایی چون درآمد خانوار، شاخص اهمیت ویژگی‌های ظاهری قبل و پس از پخت، شاخص آگاهی از خواص غذایی و دارویی، شاخص پیشبرد فروش، شاخص دسترسی فیزیکی به محصول و آشنایی با قارچ شاه صدف اثر مثبت و معنی‌دار و متغیرهایی چون سن سرپرست خانوار و شاخص قیمت قارچ شاه صدف اثر منفی و معنی‌داری بر احتمال قرار گرفتن خانوار در سطوح بالاتر از میزان ترجیحات مصرفی دارند. با توجه به اثر مثبت متغیر شناخت و آگاهی از قارچ و خواص آن بر میزان ترجیحات مصرفی خانوار، پیشنهاد می‌شود سیاست‌ها و برنامه‌های بازاریابی جهت معرفی این محصول در دست اقدام قرار گیرد.

کلیدواژه‌ها

الگوی لاجیت ترتیبی؛ ترجیحات مصرفی؛ قارچ خوراکی- دارویی شاه صدف

مراجع

1. Aghasafari H., Karbasi A., and Avazpoor P. 2020. Investigating the Factors Affecting Consumers’ Preferences for Saffron with organic, natural and safe Labels. Journal of Saffron Research 8(2): 145-167. (In Persian with English abstract)
2. Alam N., Yoon K.N., Lee J.S., Cho H.J., Shim M.J., and Lee T.S. 2011. Dietary effect of Pleurotus eryngii on biochemical function and histology in hypercholesterolemic rats. Saudi Journal of Biological Sciences 18(4): 403-409.
3. Amirnejad H., Heidari Zahiri N., and Shahpouri A. 2018. Economic Value of Rice Multiple Attributes Based on Stated Preference Approach of Consumers in Sari City. Journal of Economic Research (Tahghighat- E- Eghtesadi) 53(3): 495-512. (In Persian with English abstract)
4. Amirnejad H., Mirkarimi S., Tonakbar P., and Heidari N. 2019. Investigation of Consumer’s Preferences of Rice by Applying Choice Modeling Approach with Emphasis on National Production: Case Study of Gorgan. Agricultural Economics Research 11(43): 279-302. (In Persian with English abstract)
5. Andervazh L., Jalili S., and Zanjani S. 2020. Studying the Factors Affecting the Attitude and Intention of Buying Organic food consumers: structural equation model. Iran J Health Educ Health Promot 8(1): 35-44. (In Persian with English abstract)
6. Caglarlrmak N. 2007. Analytical, Nutritional and Clinical Methods. The nutrient of exotic mushrooms (Lentinus edodes and Pleurotus species) and an estimated approach to the volatile compounds. Food Chemistry 105(4): 1188-1194.
7. Cangy C., and Peerally A. 1995. Studies of Pleurotus production on sugarcane bagasse. African Journal of Mycology and Biotechnology 3(2): 67-79.
8. Cantillo J., Martín J.C., and & Román C. 2020. Discrete choice experiments in the analysis of consumers’ preferences for finfish products: A systematic literature review. Food Quality and Preference 84: 103952.
9. Cao Y. J., Cranfield J., Chen C., and Widowski T. 2020. Heterogeneous informational and attitudinal impacts on consumer preferences for eggs from welfare enhanced cage systems. Food Policy, 101979.
10. Chen X., Gao Z., and McFadden B.R. 2020. Reveal preference reversal in consumer preference for sustainable food products. Food Quality and Preference 79: 103754.
11. Cheung P. C. (Ed.). 2008. Mushrooms as functional foods. (pp. 1-215). John Wiley & Sons.
12. Cho S.H., Lee S.D., Ryu J.S., Kim N.G., and Lee D.S. 2001. Changes in quality of king oyster mushroom (Saesongi) during modified atmosphere storage. Korean J. Postharvest Sci. Technol. 8: 367–373.
13. Darko F. Quarainie K., Olynk N., Dennis J., and Doering O. 2011. Consumer Preference for farmed Tilapia and Catfish in Ghana and Kenya. Aquaculture America, Neworleans, Louisiana, online at: http://www.was.org/documents/
14. Dashti Gh., Rostami R., and Pishbahar E. 2015. Effect of consumers characteristics on consumer preferences for milk in Tabriz city. Journal of Food Research 25(3): 407-417. (In Persian with English abstract)
15. Dourandish A., Hosseinzade M., and Nematollahi Z. 2016. Assessment the effective component of seafood consumption in Mashhad (Comparison of Double-Hurdle model and Heckman two-stage method). Agricultural Economics 9(4): 197-219. (In Persian with English abstract)
16. Dubost N.J., Ou B., and Beelman R.B. 2007. Quantification of polyphenols and ergothioneine in cultivated mushrooms and correlation to total antioxidant capacity. Food Chemistry 105(2): 727-735.
17. Fagerland M.W., and Hosmer D.W. 2017. How to test for goodness of fit in ordinal logistic regression models. The Stata Journal 17(3): 668-686.‏
18. Gebski J., Jezewska-Zychowicz M., Szlachciuk J., and Kosicka-Gębska M. 2019. Impact of nutritional claims on consumer preferences for bread with varied fiber and salt content. Food Quality and Preference 76: 91-99.
19. Ghahremanzadeh M., Pishbahar E., Eeinollahi M., and FerdusI R. 2016. Identification of Factors Affecting Agricultural Credits Repayment in Maragheh County: An Application of Ordered Logit Model. Iranian Journal of Agricultural Economics and Development Research 47(1): 47-55.
20. Ghorbani M., and Radmehr R. 2019. Applied microeconometrics limited dependent variables using stata. Mashhad, (pp. 1-2176). Ferdowsi University of Mashhad. (In Persian)
21. Ghorbani M., and Torabi S. 2017. The Study of Effective Qualitative Factors on the Price of Edible Mushrooms (Case Study: District Six of Tehran Municipality), Agricultural Economic and Development25(99): 125-149. (In Persian with English abstract)
22. Gyenge B., Kozma T., Almádi B., Szarvas J., Villás G., and Urvölgyi M. 2016. Technology innovation in sustainable growing and distribution of king oyster mushroom. Hungarian Agricultural Engineering (29): 5-10.
23. Harwood W.S., and Drake M.A. 2020. The influence of automatic associations on preference for milk type. Journal of Dairy Science 103(12): 11218-11227.
24. Hoa H.T., and Wang C.L. 2015. The effects of temperature and nutritional conditions on mycelium growth of two oyster mushrooms (Pleurotus ostreatus and Pleurotus cystidiosus). Mycobiology 43(1): 14-23.
25. Hosseini Dehmiry S., and Hamzehnejad M. 2019. Modify the linear search formula in the BFGS method to achieve global convergence. Journal of New Researches in Mathematics 5(21): 37-46.
26. Hussain T. 2001. Growing mushroom: a new horizon in agriculture. Mushroom J 21: 23–26.
27. Im C.H., Kim M.K., Kim K.H., Kim S.Y., Lee S.T., Heo J.Y., and Ryu J. S. 2013. Breeding of king oyster mushroom, Pleurotus eryngii with a high yield and earliness of harvest trait and its sensory test. The Korean Journal of Mycology 41(2): 91-96.
28. Isik A., and Yasar M.F. 2015. Effects of brand on consumer preferences: A study in Turkmenistan. Eurasian Journal of Business and Economics 8(16): 139-150.
29. Kang M.S., Kang T.S., Kang A.S., Shon H.R., and Sung J.M. 2000. Studies on mycelial growth and artificial cultivation of Pleurotus eryngii. The Korean Journal of Mycology 28(2): 73-80.
30. Kawai J., Andoh T., Ouchi K., and Inatomi S. 2014. Pleurotus eryngii ameliorates lipopolysaccharide-induced lung inflammation in mice. Evidence-Based Complementary and Alternative Medicine.
31. Koocheki A.R., Ghorbani M., Mansori H., and Rajabzadeh M. 2016. Components Influencing on Preferences of Organic Fruits and Vegetables Consumption in Mashhad. Agricultural Economics & Development 30(4): 323-330. (In Persian with English abstract)
32. Krüzselyi D., Kovács D., and Vetter J. 2016 Chemical analysis of king oyster mushroom (Pleurotus eryngii) fruitbodies. Acta alimentaria 45(1): 20-27.
33. Lo S.H. 2008. Antioxidant properties of several culinary-medicinal mushrooms during postharvest storage. International Journal of Medicinal Mushrooms, 10:(3)
34. Long J.S., and Freese J. 2014. Regression Models for Categorical Dependent Variables Using Stata, Third Edition, Stata Press.
35. Lotfizadeh F., Tashkari A.A., and Mirghfouri M. 2020. The Impact of Productivity and Product Appearance on Consumer Purchasing Behavior, Journal of Applied Studies in Management and Development Sciences, 5(2): 13-21. (In Persian with English abstract)
36. Ministry agriculture jahad. 2017. Technical requirements for the cultivation of King Oyster Mushroom.
37. Mohammadi H., Dogani A., and Eydizadeh S. 2016. Factors Affecting Awareness and Consumption of Organic Products Using the Multinomial Logit Model Case Study: Mashhad City. Innovative Food Technologies 3(2): 89-99. (In Persian with English abstract)
38. Mojaverian S., Amirnejad H., and Ahmadi Kaliji S. 2021. Investigating the consumers’ preference and behavior for dairy products based on the nested structure in Sari, Iran. Agricultural Economics Research 12(48): 123-144. (In Persian with English abstract)
39. Molaei M., and Zarei Y. 2016. Consumers Preferences for Environmentally Safe Agricultural Products (Case Study: Vegetables in Urmia). Agricultural Economics and Development 24(94): 123-145. (In Persian with English abstract)
40. Nosrati Sh., Hayati B., Pishbahar E., and Mohammad Rezai R. 2013. Analyzing the Factors Affecting Fish Consumption among the Households of Tabriz County. Journal of Economics and Agricultural Development 27(3): 230-241. (In Persian with English abstract)
41. Ohga S., and Royse D.J. 2004. Cultivation of Pleurotus eryngii on umbrella plant (Cyperus alternifolius) substrate. Journal of Wood Science 50(5): 466-469.
42. Okano K., Fukui S., Kitao R., and Usagawa T. 2007. Effects of culture length of Pleurotus eryngii grown on sugarcane bagasse on in vitro digestibility and chemical composition. Animal Feed Science and Technology 136(3-4): 240-247.
43. Oke F., and Aslim B. 2011. Protective effect of two edible mushrooms against oxidative cell damage and their phenolic composition. Food Chemistry 128(3): 613-619.
44. Okpiaifo G., Durand-Morat A., West G.H., Nalley L.L., Nayga Jr R.M., and Wailes E.J. 2020. Consumers’ preferences for sustainable rice practices in Nigeria. Global Food Security 24:
45. Park Y., and Jhune C. 2010. Quality changes of king oyster mushroom as influenced by controlled atmosphere regimens during storage and shelf temperature conditions. Korean Journal of Horticultural Science & Technology 28(1): 70-76.
46. Patel Y., Naraian R., and Singh V. K. 2012. Medicinal properties of Pleurotus species (oyster mushroom): a review. World Journal of Fungal and Plant Biology 3(1): 1-12.
47. Philippoussis A., Zervakis G., and Diamantopoulou P. 2001. Bioconversion of agricultural lignocellulosic wastes through the cultivation of the edible mushrooms Agrocybe aegerita, Volvariella volvacea and Pleurotus World Journal of Microbiology and Biotechnology 17(2): 191-200.
48. Pouralijan M., Amirnejad H., Moghavarian M., and Taslimi M. 2016. Consumers' Preference for Organic Citrus in Babolsar City. 2^nd International Congress and Twenty-fifth National Congress of Iranian Food Science and Technology, Sari-Iran And Natural Resources of Sari, Iranian Food Science and Technology Association. (In Persian)
49. Rodríguez G., Lama A., Rodríguez R., Jiménez A., Guillén R., and Fernández-Bolaños J. 2008. Olive stone an attractive source of bioactive and valuable compounds. Bioresource Technology 99(13): 5261-5269.
50. Rodriguez Estrada A.E. 2008. Molecular phylogeny and increases of yield and the antioxidants selenium and ergothioneine in basidiomata of Pleurotus eryngii.
51. Sani Heidary A.R. 2017. The Role of Microfinance on Indicators of Sustainable Rural Development (Case study: Selected Villages of Torbat e Jam). Master Thesis of Agricultural Economics, Faculty of Agricultural, Ferdowsi University of Mashhad. (In Persian)
52. Sayin Y.E., Mencet M.N., Karaman S., and Tascioglu Y. 2010. Analysis of factors affecting fish purchasing decisions of the household: Antalya district case. Journal of Animal and Veterinary Advances 9(12): 1689-1695.
53. Shahram Faghihi A., and Borimnejad V. 2014. A Survey of Factor Influencing on Consumers Acceptance for Niche Products. Jounal of Marketing Management 8(21): 79-100. (In Persian)
54. Shahnoushi N., Firoozzare A., Jalerajabi M., Danshvar M., and Dehghaniyan S. 2012. The Use of the Order Logit Model in an Investigation of the Effective Factors on Bread Waste. Journal of Economic Research (Tahghighat- E- Eghtesadi) 46(3): 111-132. (In Persian with English abstract)
55. Shahpouri A.R., and Ghorbani M. 2018. Effective Factors on the Household Future Consume of Organic Livestock Products in Khorasan Razavi Province (Case Study: Mashhad County). Agricultural Economics and Development 24(94): 147-164. (In Persian with English abstract)
56. Shimizu K., Yamanaka M., Gyokusen M., Kaneko S., Tsutsui M., Sato J., and Kondo R. 2006. Estrogen‐like activity and prevention effect of bone loss in calcium deficient ovariectomized rats by the extract of Pleurotus eryngii. Phytotherapy Research: An International Journal Devoted to Pharmacological and Toxicological Evaluation of Natural Product Derivatives 20(8): 659-664.
57. Shingh S., Yadav O.P., Ghimire S., and Dahal N. 2020. Analysing the consumer preference of fluid milk in province no. 2 of Nepal. Archives of Agriculture and Environmental Science 5(3): 377-383.
58. Statistics Center of Iran. 2016. Results of General Population and Housing Census, Mashhad.
59. Silveira M.L., Smiderle F.R., Agostini F., Pereira E.M., Bonatti-Chaves M., Wisbeck E., and Iacomini M. 2015. Exopolysaccharide produced by Pleurotus sajor-caju: its chemical structure and anti-inflammatory activity. International Journal of Biological Macromolecules 75: 90-96.
60. SyNytSyA A., MíčKoVá K., Jablonsky I., SlUKoVá M., and Copikova J. 2008. Mushrooms of genus Pleurotus as a source of dietary fibres and glucans for food supplements. Czech J. Food Sci, 26(6): 441-446.
61. Torng P.J., Ming L.C., and Fung T.Y. 2000. Effect of rice bran on the production of different king oyster mushroom strains during bottle cultivation. Journal-of-Agricultural-Research-of-China 49(3): 60-67.
62. Wang Q., and Sun J. 2003. Consumer preference and demand for organic food: Evidence from a Vermont survey. In American Agricultural Economics Association Annual Meeting, Montreal, Canada (376): 2016-20521.
63. Wang X.M., Zhang J., Wu L.H., Zhao Y.L., Li T., Li J.Q., and Liu H.G. 2014. A mini-review of chemical composition and nutritional value of edible wild-grown mushroom from China. Food Chemistry 151: 279-285
64. Xuan B.B. 2020. Consumer preference for eco-labelled aquaculture products in Vietnam. Aquaculture, 736111.
65. Yang S.H., Panjaitan B.P., Ujiie K., Wann, J.W., and Chen D. 2021 Comparison of food values for consumers’ preferences on imported fruits and vegetables within Japan, Taiwan, and Indonesia. Food Quality and Preference 87: 104042.
66. Yildiz S., Yildiz Ü.C., Gezer E.D., and Temiz A. 2002. Some lignocellulosic wastes used as raw material in cultivation of the Pleurotus ostreatus culture mushroom. Process Biochemistry 38(3): 301-306.
67. Zeng X., Suwandi J., Fuller J., Doronila A., and Ng K. 2012. Antioxidant capacity and mineral contents of edible wild Australian mushrooms. Food Science and Technology International 18(4): 367-379.
68. Zervakis G., Philippoussis A., Ioannidou S., and Diamantopoulou P. 2001. Mycelium growth kinetics and optimal temperature conditions for the cultivation of edible mushroom species on lignocellulosic substrates. Folia Microbiologica 46(3): 231.
69. Ziaee S., Samare Hashemi K., and Samare Hashemi S.A. 2017. Investigation of factors affecting fresh fish consumption in Iran. Iranian Scientific Fisheries Journal 26(3): 119-127. (In Persian with English abstract)