طراحی الگوی هویت‌سازمانی با استفاده از نظریه داده بنیاد در گروه صنعتی تراکتورسازی ایران

پژوهش نامه مدیریت تحول

مقاله 10، دوره 13، بهار و تابستان 1400 - شماره پیاپی 25، شهریور 1400، صفحه 233-258   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.22067/tmj.2021.30001.0

نویسندگان

وحید فتاحی سرند¹؛ علی شائمی برزکی^{* 2}؛ هادی تیموری²

¹استادیار، گروه مدیریت، واحد شبستر، دانشگاه آزاد اسلامی، شبستر، ایران

²دانشیار دانشگاه اصفهان

چکیده

هدف این تحقیق طراحی الگوی هویت‌سازمانی در گروه صنعتی تراکتورسازی ایران است. تحقیق حاضر از نظر روش تحقیق از نوع آمیخته کیفی و کمی بوده است. در بخش کیفی از نظریه داده بنیاد برای ساخت مدل مفهومی هویت‌سازمانی استفاده شده است. در این بخش از خبرگان آشنا به موضوع هویت‌سازمانی شامل مدیران ارشد شرکت تراکتورسازی ایران استفاده شده است. داده­ها به روش مصاحبه نیمه ­ساختاریافته جمع­آوری گردیده است. جهت تجزیه‌وتحلیل داده­ها از فرایند سه­مرحله­ای کدگذاری باز، محوری و انتخابی استفاده شده که یافته­های این بخش نشان دهنده مدل پارادایم هویت‌سازمانی شامل 52 مفهوم و 33 مقوله فرعی بوده است. در بخش کمی پژوهش نیز، نمونه آماری تحقیق 330 نفر تعیین گردیده است. به‌منظور جمع‌آوری داده­ها از پرسشنامه محقق ساخته براساس مقوله­های فرعی و مفاهیم به دست آمده از مرحله کیفی پژوهش استفاده شده است. یافته­های بخش کمی با استفاده از تحلیل عاملی تأییدی نشان می‌دهد که همه مدل­های تأییدی از نظر شاخص‌های برازش مدل تأیید شده است. نتایج بیانگر این موضوع است که هویت درونی، توانمندسازی و هویت مبتنی بر شغل به‌عنوان شرایط علی شکل‌گیری هویت‌سازمانی، سبک رهبری و اخلاقیات سازمانی به‌عنوان شرایط زمینه­ای و عوامل مدیریتی و الزامات مالی شرایط مداخله­گر شکل‌گیری هویت‌سازمانی می‌باشند. در این راستا سازمان برای ایجاد و افزایش هویت‌سازمانی بایستی راهبردهایی مانند حمایت سازمانی درک شده و جامعه‌پذیری سازمانی را در پیش گرفته که منجر به پیامدهای فردی و سازمانی مانند افزایش عملکرد می­گردد.
 

کلیدواژه‌ها

هویت؛ هویت‌سازمانی؛ نظریه داده بنیاد؛ شرکت تراکتورسازی ایران

مراجع

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