تحلیل ترجیحات مصرف‌کنندگان برای استفاده از سبزی های تازه دارای برچسب محیط زیستی

بوم شناسی کشاورزی

مقاله 7، دوره 16، شماره 2 - شماره پیاپی 60، تیر 1403، صفحه 331-351   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.22067/agry.2023.81001.1146

نویسندگان

عاطفه تقی زاده¹؛ لیلی ابوالحسنی^{* 2}؛ محمود صبوحی³؛ آرش دوراندیش⁴

¹گروه اقتصاد کشاورزی،دانشکده کشاورزی، دانشگاه فردوسی مشهد، مشهد، ایران

²گروه اقتصاد کشاورزی، دانشکده کشاورزی، دانشگاه فردوسی مشهد، مشهد، ایران

³گروه اقتصاد کشاورزی، دانشکده کشاورزی، دانشگاه فردوسی مشهد، مشهد، ایران

⁴گروه اقتصاد کشاورزی، دانشگاه تهران، تهران، ایران

چکیده

نگرانی های عمومی در مورد تأثیر فعالیت های روزانه مردم بر محیط طبیعی در حال افزایش می باشد. این نگرانی ها سبب شده است که اکنون سیاست­های محیط­زیستی بیشتر تمرکز خود را بر اطلاع­رسانی به مصرف­کنندگان و ترغیب آن­ها به کاهش آسیب­های محیط­زیستی ناشی از خریدهایشان قرار دهند. برچسب های محیط زیستی برای شناسایی و متمایز ساختن محصولاتی که اثرات محیط زیستی کمتری نسبت به محصولات بدون برچسب دارند، استفاده می شوند. هدف مطالعه حاضر، برآورد تمایل به پرداخت مصرف‌کنندگان برای هر یک از اطلاعات فراهم شده در «برچسب کشاورزی حفاظتی» و تعیین عوامل مؤثر بر تمایل به پرداخت مصرف‌کنندگان می‌باشد.  در این مطالعه، به­منظور تحلیل ترجیحات مصرف‌کنندگان برای تولیدات کشاورزی حفاظتی در شهر مشهد ، از روش آزمون انتخاب و برای برآورد پارامترهای آن از الگوهای لاجیت شرطی و لاجیت ترکیبی استفاده شده است. اطلاعات موردنیاز از طریق تکمیل 170 پرسش‌نامه از مصرف کنندگان شهر مشهد جمع آوری شده است. نتایج نشان داد که تمایل به پرداخت نهایی برای ویژگی­های دقت روش اندازه‌گیری و سازمان صادرکننده برچسب به ترتیب 04/17 و 5 تومان محاسبه شد. متغیرهای جنسیت، حضور کودک در خانواده و حضور افراد با بیماری خاص در خانواده اثر مثبت و معنی‌دار و متغیر سن اثر منفی و معنی‌داری بر میزان تمایل به پرداخت مصرف‌کنندگان داشته است. به طور کلی مقدار تمایل به پرداخت مصرف کنندگان برای کسب اطلاعات مربوط به نحوه کشت و آسیب به محیط زیست بسیار پایین بود.

کلیدواژه‌ها

آزمون انتخاب؛ لاجیت شرطی؛ لاجیت ترکیبی؛ تمایل به پرداخت

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