Developing a business model of the TOSE'E TA'AVON Bank in line with digital banking

اقتصاد پولی مالی

Article 4, Volume 31, Issue 27, January 2024, Pages 91-119   

Document Type: Original Article

DOI: 10.22067/mfe.2024.83568.1317

Authors

Behrooz Shahmoradi^{* 1}; Leila Ghodratabadi¹; Hossein Sarin²

¹National Research Institute for Science Policy

²TOSE'E TA'AVON Bank

Abstract

Nowadays, with the extensive growth of information technology and e-commerce, the use of electronic banking tools in various businesses has increased significantly. At the same time, considering the current problems of the country, such as inflation, unemployment, government budget deficit, etc., banks feel the need for banking business models in order to finance themselves. In this regard, the aim of the upcoming article is to develop a business model for the TOSE'E TA'AVON Bank in line with its digital banking. For that we interviewed fifteen managers and experts familiar with the Bank and digital banking. We then analyzed the thematic interviews, to extract the dimensions of the banking business model of the TOSE'E TA'AVON Bank. For the dimensions of the business model, 216 final codes were obtained through open coding, and 34 concepts were obtained by examining the identified codes and intra-case and inter-case analysis. These concepts expressed the 6 main dimensions of the Bank's business model in line with digital transformation. Finally, some suggestions were presented to operationalize the proposed model in TOSE'E TA'AVON Bank.

Keywords

Banking business model; digital banking; business model dimensions; theme analysis; TOSE'E TA'AVON Bank

References