سناریو نگاری عوامل مؤثر بر بهبود کسب‌وکار تحت شرایط همه‌گیری با رویکرد تحلیل اثرات متقابل

پژوهش نامه مدیریت تحول

مقاله 7، دوره 16، بهار و تابستان 1403، مرداد 1403، صفحه 202-239   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.22067/tmj.2024.86514.1538

نویسندگان

فاطمه ناصری¹؛ علی اکبر حسنی^{* 2}

¹کارشناسی ارشد مدیریت صنعتی، دانشکده مهندسی صنایع و مدیریت، دانشگاه صنعتی شاهرود

²دانشیار، دانشکده مهندسی صنایع و مدیریت، دانشگاه صنعتی شاهرود

چکیده

در پی گسترده شدن مرزهای کسب‌وکار و افزایش نامعینی‌ها، مدیریت کسب‌وکار تحت اختلال همچون شیوع همه‌گیری‌ها موردتوجه قرار گرفته است. در پژوهش حاضر عوامل مؤثر بر بهبود کسب‌وکار تحت شرایط همه‌گیری با بهره‌گیری از روش ترکیبی سناریو نگاری و تحلیل اثرات متقابل موردبررسی قرار گرفته است. ارائه خدمات زیبایی در حوزه سلامت و درمان نیز به‌عنوان موردمطالعه انتخاب شده است. پژوهش حاضر از لحاظ هدف کاربردی است و تعداد 15 خبره که به‌صورت هدفمند انتخاب‌شده‌اند نمونه پژوهش حاضر را شامل شده­اند. در مرحله اول با انجام مصاحبه‌های نیمه ساختاریافته، مؤلفه‌های پژوهش با استفاده از نرم‌افزار مکس کیودا تحلیل و کدگذاری شده و سپس از چهار منظر نوآوری، انعطاف‌پذیری، تاب‌آوری زنجیره تأمین و یکپارچه‌­سازی مدیریت زنجیره ­تقاضا طبقه‌بندی‌شده‌اند. در مرحله بعدی با تدوین پرسشنامه تحلیل اثرات متقابل و انجام تحلیل توسط نرم‌افزار سناریو ویزارد، سناریو‌های پژوهش تدوین و در قالب پنج سناریو قوی و 783 سناریو ضعیف شناسایی شده است. در این پژوهش پس از بررسی سناریوها، بر اساس قرابت و مشابهت سناریوها، سناریوهای استخراجی گروه‌بندی‌شده‌اند. یافته‌های پژوهش حاکی از تأثیرگذاری بیشتر حالت‌های مطلوب در سناریوها است که با تقویت حالت‌های مطلوب در سیستم‌های سلامت و درمان شهر شاهرود در صورت بروز همه‌گیری‌ها می‌توان روند بهبود کسب‌وکار را انتظار داشت.

کلیدواژه‌ها

مدیریت کسب‌وکار؛ سناریو نگاری؛ تحلیل اثرات متقابل؛ سلامت و درمان

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