Analysis of opportunities and threats of tourism television using Delphi technique

علوم اجتماعی دانشگاه فردوسی مشهد

Articles in Press, Accepted Manuscript, Available Online from 12 November 2024   

Document Type: Original Article

DOI: 10.22067/social.2024.89663.1559

Authors

sheyda jafari khanghah olia^{* 1}; davood nemati¹; nowruz Hashemzehi²

¹ac

²East Tehran Branch

Abstract

Tourism TV is a new type of diverse tourism market. In fact, the works left from the past and the cultural heritage of Iran have the potential to become the basis for economic-social reconstruction of the country by attracting tourists and developing tourism. The establishment of tourism television is one of the most important opportunities that can introduce tourists to the facilities and tourism environments of the far reaches of Iran. The aim of the current research was to identify and prioritize the opportunities and threats facing the establishment of tourism television in the Islamic Republic of Iran. Therefore, the Delphi technique has been used to achieve this goal. The statistical population of the research included all specialists in the field of media and tourism management, and 30 of these specialists were selected as a statistical sample. Sampling was purposeful. Based on the findings of this research, the total threats and opportunities have been estimated in 7 main topics and finally, solutions based on these topics have been presented to create the possibility of launching and developing the tourism television network as a development-oriented media.

Keywords

television network; tourism; opportunities; threats; Delphi

References