کارویژه باستان‌شناسی در برآمدن تصویر بین‌المللی ایران

پژوهش نامه ایرانی سیاست بین الملل

دوره 13، شماره 2 - شماره پیاپی 26، تیر 1404، صفحه 358-387   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.22067/irlip.2025.92805.1655

نویسندگان

حسین اصغری ثانی^{* 1}؛ حسن نامی²؛ سید ابراهیم رایگانی³

¹دکترای روابط بین‌الملل، کارشناس ارشد باستان‌شناسی (نویسنده مسئول)

²استادیار باستان‌شناسی دانشگاه نیشابور

³دانشیار باستان‌شناسی دانشگاه نیشابور

چکیده

ایران به‌عنوان قدیمی‌ترین کشور/ملت جهان شهرت جهانی دارد. مسئله نوشتار حاضر نقش باستان‌شناسی به‌عنوان فن و دانش بازشناسی فرهنگ و تمدن‌های گذشته‌ی بشری در برندینگ فراملی ایران است؛ به نظر می‌رسد، اجماع نهادهای حاکمیت بر سر تمرکز منابع (قانون‌گذاری، تأسیس نهادها، تخصیص بودجه و آموزش و پرورش نیروی انسانی) در حوزۀ‌های دارای مزیت نسبی (تاریخ و فرهنگ و تمدن) منجر به برندینگ ایران به‌عنوان کهن‌ترین کشور/ملت جهان با پیشینه چند هزارساله شده است.

کلیدواژه‌ها

باستان‌شناسی؛ برندنیگ ملت؛ برندسازی؛ ایران؛ دیپلماسی عمومی

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