اخبار و اعلانات

 آمار

تعداد نشریات56
تعداد شماره‌ها2,166
تعداد مقالات22,587
تعداد مشاهده مقاله118,617,894
تعداد دریافت فایل اصل مقاله52,032,384
Arman, Mohsen, Feiz, Davood, Kia, Elham Sadat. (1404). Innovative Digital Marketing Strategies in Rural Tourism: Leveraging Augmented Reality and Intelligent Algorithms in Technological Ecosystems. سامانه مدیریت نشریات علمی, 14(3), 61-82. doi: 10.22067/jrrp.v14i3.2508-1148
Mohsen Arman; Davood Feiz; Elham Sadat Kia. "Innovative Digital Marketing Strategies in Rural Tourism: Leveraging Augmented Reality and Intelligent Algorithms in Technological Ecosystems". سامانه مدیریت نشریات علمی, 14, 3, 1404, 61-82. doi: 10.22067/jrrp.v14i3.2508-1148
Arman, Mohsen, Feiz, Davood, Kia, Elham Sadat. (1404). 'Innovative Digital Marketing Strategies in Rural Tourism: Leveraging Augmented Reality and Intelligent Algorithms in Technological Ecosystems', سامانه مدیریت نشریات علمی, 14(3), pp. 61-82. doi: 10.22067/jrrp.v14i3.2508-1148
Arman, Mohsen, Feiz, Davood, Kia, Elham Sadat. Innovative Digital Marketing Strategies in Rural Tourism: Leveraging Augmented Reality and Intelligent Algorithms in Technological Ecosystems. سامانه مدیریت نشریات علمی, 1404; 14(3): 61-82. doi: 10.22067/jrrp.v14i3.2508-1148

Innovative Digital Marketing Strategies in Rural Tourism: Leveraging Augmented Reality and Intelligent Algorithms in Technological Ecosystems

Journal of Research and Rural Planning
دوره 14، شماره 3 - شماره پیاپی 50، آذر 2025، صفحه 61-82
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22067/jrrp.v14i3.2508-1148
نویسندگان
Mohsen Arman1؛ Davood Feiz1؛ Elham Sadat Kia* 2
1Semnan University, Semnan, Iran.
2Semnan University, Semnan, Iran
چکیده
Purpose- This study aims to identify and analyze innovative digital marketing strategies in rural tourism, with a specific focus on leveraging Augmented Reality (AR) and intelligent algorithms within technological ecosystems. The main research question is: How can augmented reality and intelligent algorithms be utilized to enhance digital marketing in rural tourism to effectively attract tourists and promote sustainable local development? This research addresses a gap in the integration of AR and artificial intelligence in rural contexts, where prior studies have often examined these technologies in isolation and with less emphasis on rural settings.
Design/methodology/approach- Employing a qualitative exploratory approach and thematic analysis method, data were collected through semi-structured interviews with 16 experts in digital marketing, information technology, and management. Snowball sampling was used for participant selection, with theoretical saturation achieved after the 16th interview.
Findings- The analysis revealed seven overarching themes: technological transformation of the tourism experience (e.g., AR virtual tours and AI personalized recommendations), empowerment of local communities (through digital literacy training and local content production), redefinition of marketing strategies (e.g., location-based marketing and algorithm-optimized advertising), cultural and environmental sustainability (preservation via virtual museums and reduced ecological impact), implementation barriers (e.g., weak infrastructure and ethical concerns), horizons of innovation and research (e.g., gamification and metaverse), and digital identity reconstruction (through cultural branding with emerging technologies).
Research limitations/implications- Limitations include the focus on a specific cultural context (e.g., rural Iran), lack of longitudinal data for long-term change analysis, and reliance on qualitative data potentially influenced by researcher bias. Implications suggest longitudinal studies to assess long-term technology impacts and comparative research across diverse regions.
Practical implications- Rural tourism managers can develop localized AR platforms, implement digital literacy programs for local populations, and deploy AI-powered location-based marketing systems to boost tourist attraction and enhance local sustainability.
Originality/value- This study provides the first comprehensive framework for integrating AR and intelligent algorithms in rural tourism marketing, emphasizing rural-specific challenges like infrastructure deficits and cultural resistance, adding value for sustainable development in developing regions.
کلیدواژه‌ها
Digital marketing؛ Rural tourism؛ Augmented Reality؛ Intelligent Algorithms؛ Sustainable development
مراجع
  1. Alsufyani, T., Al-haimi, B., Ahmed, S. A. B., & Alqahtani, M. (2025). The Impact and Future Trends of Augmented Reality on Digital Marketing. International Journal of Research and Innovation in Social Science, 9(4), 4365-4370. https://doi.org/https://dx.doi.org/10.47772/IJRISS.2025.90400312
  2. Anabestani, A., Darmanlou, Y. and Rahmani, B. (2024). Analysis of the Impact of Smart Tourism on the Sustainable Development of Rural Businesses in Tafresh County, Iran. Journal of Research and Rural Planning, 13(3), 83-99. http://dx.doi.org/10.22067/jrrp.v13i3.2409-1109
  3. Anabestani, A., Zolfaghari, M. and Tavakolinia, J. (2023). Development of Impactful Scenarios for Smart Village Approaches on the Sustainability of Peri-Urban Settlements of the Metropolis of Tehran (Case Study: Villages of Islamshahr County). Journal of Research and Rural Planning, 12(4), 99-124. http://dx.doi.org/10.22067/jrrp.v12i4.2312-1097
  4. Boné-Andrade, M. F. (2023). Inclusión digital y acceso a tecnologías de la información en zonas rurales de Ecuador. Revista Científica Zambos, 2(2), 1-16. https://doi.org/10.69484/rcz/v2/n2/40
  5. Bretos, M.A., Ibáñez-Sánchez, S. & Orús, C. (2024). Applying virtual reality and augmented reality to the tourism experience: a comparative literature review. Spanish Journal of Marketing - ESIC, 28 (3), 287-309. https://doi.org/10.1108/SJME-03-2023-0052
  6. Budiarto, B. W., Karyadi, S., Wasiran, W., Pratiwi, R., & Irwan, D. (2024). Improving Digital Literacy of Village Communities in Indonesia through Information Technology-Based Community Service Programs. Unram Journal of Community Service, 5(3), 267–271. https://doi.org/10.29303/ujcs.v5i3.716
  7. Çalışkan, G., Yayla, İ. & Pamukçu, H. (2025). The use of augmented reality technologies in tourism businesses from the perspective of UTAUT2. European Journal of Innovation Management, 28 (4), 1498-1526. https://doi.org/10.1108/EJIM-04-2023-0271
  8. Correia, P. (2025). From Virtual to Reality: Enhancing Cultural Tourism Through AI, VR, and the Metaverse. International Conference on Tourism Research.
  9. Damaševičius, R., & Sidekersniene, T. (2023). Designing immersive gamified experiences in the metaverse for enhanced student learning. In 2023 International Conference on Intelligent Metaverse Technologies & Applications (iMETA) (pp. 1-6). IEEE. https://doi.org/10.1109/iMETA59369.2023.10294971
  10. Dewi, L. K. C., Putra, I. B. U., Widodo, S., Yudithia, Y., & Soares, A. (2025). An Empirical Study on the Artificial Intelligence Practices on the Digital Marketing Effectiveness within Tourism Village in Bali, Indonesia. Journal of Digitainability, Realism & Mastery (DREAM), 4(01), 1–8. https://doi.org/10.56982/dream.v4i01.290
  11. El-Alaoui, A., Lali, K., & Farhaoui, Y. (2025). Smart Tourism for Competitive Territories: Enhancing Marketing Strategies with Intelligent Digital Technologies. Salud, Ciencia Y Tecnología - Serie De Conferencias, 4, 1351. https://doi.org/10.56294/sctconf20251351
  12. Garg, A. K., Singh, C., Soni, K., Agarwal, P., & Tripathi, S. K. (2024). CHALLENGES FACED BY BUSINESS WHEN ADOPTING DIGITAL MARKETING STRATEGIES IN RURAL AREAS. ShodhKosh: Journal of Visual and Performing Arts, 5(5), 193–211. https://doi.org/10.29121/shodhkosh.v5.i5.2024.3615
  13. Huertas, A., & Gonzalo, J. (2020). The role of augmented reality in destination branding. Tourism and hospitality management, 26(2), 419-436. https://doi.org/10.20867/thm.26.2.8
  14. Irsyad, Z., Iswanto, D., & Istiqlal, I. (2024). The Role of Artificial Intelligence and Big Data in Improving Personalization of Tourism Marketing Campaigns to Maximize Tourist Experience. SCIENTIA: Journal of Multi-Disciplinary Science, 3(2), 100–114. https://doi.org/10.62394/scientia.v3i2.146
  15. Isa, W. M. W., Zin, N. A. M., Rosdi, F., & Sarim, H. M. (2018). Digital preservation of intangible cultural heritage. Indonesian Journal of Electrical Engineering and Computer Science, 12(3), 1373-1379. http://doi.org/10.11591/ijeecs.v12.i3.pp1373-1379
  16. Jang, E.-K., Lim, E. M., Kim, J., Kang, M.-J., Choi, G., & Moon, J. (2023). Risk Management of Methane Reduction Clean Development Mechanism Projects in Rice Paddy Fields. Agronomy, 13(6), 1639. https://doi.org/10.3390/agronomy13061639
  17. Klaebe, H., Foth, M., Burgess, J., & Bilandzic, M. (2007). Digital storytelling and history lines: Community engagement in a master-planned development. In Proceedings of the 13th International Conference on Virtual Systems and Multimedia (pp. 108-120). United Nations Educational, Scientific and Cultural Organization (UNESCO). https://web.archive.org/web/20080816072054/http://eprints.qut.edu.au/archive/00008985/01/8985.pdf
  18. Koohang, A., Nord, J. H., Ooi, K. B., Tan, G. W. H., Al-Emran, M., Aw, E. C. X., ... & Wong, L. W. (2023). Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63(3), 735-765. https://doi.org/10.1080/08874417.2023.2165197
  19. Krishnamma, B., Babu, K. & Zacharia, A. M. (2025). Tourism 2.0: Exploring the evolution of smart destinations. J Manag Res Anal, 12(1), 3-9. https://doi.org/10.18231/j.jmra.2025.002
  20. Kristiani, R.D., Triraharjo ,Y., Pangestu, A., Wiweka, K. & Setiawan, B (2025). Strategi Pemasaran Digital untuk Menarik Minat Wisatawan Muda ke Kawasan Desa Sawarna, Kabupaten Lebak, Banten. Jurnal Manajemen Pariwisata dan Perhotelan, 3(1), 39-49. https://doi.org/10.59581/jmpp-widyakarya.v2i4.4542
  21. Kumar, A., & Barua, C. S. (2024). Leveraging digital innovations in tourism marketing: A study of destination promotion strategies. International Journal of Business and Management Research, 12(1), 08-12.‏ https://doi.org/10.37391/ijbmr.120102
  22. Lu, Y., Lai, I. K. W., Liu, X. Y., & Wang, X. (2022). Influence of memorability on revisit intention in welcome back tourism: The mediating role of nostalgia and destination attachment. Frontiers in Psychology, 13, 1020467.
  23. Lukita, C., Lutfiani, N., Salam, R., Pangilinan, G. A., Rafika, A. S., & Ahsanitaqwim, R. (2024). Technology integration in cultural heritage preservation enhancing community engagement and effectiveness. In 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT) (pp. 1-5). IEEE.‏ https://doi.org/10.1109/ICCIT62134.2024.10701088
  24. Meenu, Dua, K., & Yadav, Y. (2025). Digital Literacy for Rural Women: Pathways to Empowerment and Socioeconomic Inclusion. Journal of Scientific Research and Reports, 31(1), 37–47. https://doi.org/10.9734/jsrr/2025/v31i12743
  25. Mohd, D.Y. (2025). Offline Augmented Reality for Rural Tourism Development: Empowering Cultural Preservation and Community Sustainability through ID-QUBE and ID-MAP Design. Journal of Information Systems Engineering and Management. https://doi.org/10.52783/jisem.v10i28s.4368
  26. Muntean, M. C., Capatina, A., Micu, A., Micu, A. E., Sorcaru, I. A., & Lupoae, O. D. (2024). Unlocking The Digital Gateway: Artificial Intelligence Impact In Transforming Tourism Marketing. In Proceedings of the International Management Conference (Vol. 18, No. 1, pp. 472-481). Faculty of Management, Academy of Economic Studies, Bucharest, Romania. https://doi.org/10.24818/imc%2F2024%2F05.02
  27. Nannelli, M., Capone, F., & Lazzeretti, L. (2023). Artificial intelligence in hospitality and tourism. State of the art and future research avenues. European Planning Studies, 31(7), 1325–1344. https://doi.org/10.1080/09654313.2023.2180321
  28. Ozdemir, M. A. (2021). Virtual Reality (VR) and Augmented Reality (AR) Technologies for Accessibility and Marketing in the Tourism Industry. In C. Eusébio, L. Teixeira, & M. Carneiro (Eds.), ICT Tools and Applications for Accessible Tourism (pp. 277-301). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-7998-6428-8.ch013
  29. Rina, D. K., Yohanes, A. P. T., Art, D. P., & Kadek, W. (2024). Strategi Pemasaran Digital untuk Menarik Minat Wisatawan Muda ke Kawasan Desa Sawarna, Kabupaten Lebak, Banten. Journal Management, 3(1), 39-49. https://doi.org/10.59581/jmpp-widyakarya.v3i1.4542
  30. Saura, J. R., Reyes-Menendez, A., & Palos-Sanchez, P. R. (2020). The digital tourism business: A systematic review of essential digital marketing strategies and trends. Digital marketing strategies for tourism, hospitality, and airline industries, 1-22.‏ https://doi.org/10.4018/978-1-5225-9783-4.ch001
  31. Setiawan, B. (2024). The Augmented Reality (AR) Based on Artificial Intellegence (AI) in Integrated Marketing Communication (IMC) in Tourism Villages. Media Wisata, 22(2), 341-352. https://doi.org/10.36276/mws.v22i2.695
  32. Vu, T.T.H., Hoang, H.H., Hoang, T.N.N., & Nguyen, X.L. (2025). Bibliometric and content analysis of global trends in digital transformation and rural tourism. Geojournal of Tourism and Geosites, 58(1), 161–175. https://doi.org/10.30892/gtg.58114-1399
  33. Wang, X., Yao, J., Zhang, C., & Yan, X. (2023). Research on immersive experience of rural tourism marketing in the Internet Era. Journal of Social Science Humanities and Literature, 6(5), 124-127. https://doi.org/10.53469/jsshl.2023.06%2805%29.18
  34. Xie, D. & He, Y. (2022). Marketing Strategy of Rural Tourism Based on Big Data and Artificial Intelligence, Mobile Information Systems, 2022, 9154351, 7 pages, 2022. https://doi.org/10.1155/2022/9154351
  35. Yang, L. & Dong, X, (2022). Research on the Development Model of Rural Tourism Based on Multiobjective Planning and Intelligent Optimization Algorithm, Journal of Advanced Transportation, 2022, 6219438, 12 pages. https://doi.org/10.1155/2022/6219438
  36. Ying, T. W., Alias, N., & DeWitt, D. (2024). Technology readiness and perception among secondary school students in the Klang valley. JuKu: Jurnal Kurikulum & Pengajaran Asia Pasifik, 12(3), 38-47. https://doi.org/10.22452/juku.vol12no3.5
  37. Zaifri, M., Khalloufi, H., Kaghat, F. Z., Benlahbib, A., Azough, A., & Zidani, K. A. (2023). Enhancing Tourist Experiences in Crowded Destinations through Mobile Augmented Reality: A Comparative Field Study. International Journal of Interactive Mobile Technologies (iJIM), 17(20), pp. 92–113. https://doi.org/10.3991/ijim.v17i20.42273
  38. Zuhroh, N. F., Suwitho, S., Mildawati, T., Pahlawan, M. R., & Baihaqy, A. (2024, November). Augmented and virtual reality in tourism marketing: a systematic literature review of adoption factors and visitor engagement. In International Conference of Business and Social Sciences (pp. 887-904). https://doi.org/10.24034/icobuss.v4i1.574
آمار
تعداد مشاهده مقاله: 13,517


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب