Hajian, Najmeh, Yazdanbakhsh, Mahdieh. (1404). The Impact of the COVID-19 Crisis on Corporate Performance: The Moderating Role of Cash Resources and Human Resources. سامانه مدیریت نشریات علمی, (), -. doi: 10.22067/ijaaf.2025.95164.1584
Najmeh Hajian; Mahdieh Yazdanbakhsh. "The Impact of the COVID-19 Crisis on Corporate Performance: The Moderating Role of Cash Resources and Human Resources". سامانه مدیریت نشریات علمی, , , 1404, -. doi: 10.22067/ijaaf.2025.95164.1584
Hajian, Najmeh, Yazdanbakhsh, Mahdieh. (1404). 'The Impact of the COVID-19 Crisis on Corporate Performance: The Moderating Role of Cash Resources and Human Resources', سامانه مدیریت نشریات علمی, (), pp. -. doi: 10.22067/ijaaf.2025.95164.1584
Hajian, Najmeh, Yazdanbakhsh, Mahdieh. The Impact of the COVID-19 Crisis on Corporate Performance: The Moderating Role of Cash Resources and Human Resources. سامانه مدیریت نشریات علمی, 1404; (): -. doi: 10.22067/ijaaf.2025.95164.1584
The Impact of the COVID-19 Crisis on Corporate Performance: The Moderating Role of Cash Resources and Human Resources
Iranian Journal of Accounting, Auditing and Finance
The main objective of this study is to examine the impact of the COVID-19 crisis on firms’ financial and market performance. The study employs quarterly data from a sample of firms listed on the Tehran Stock Exchange, covering 22 quarters—11 quarters before the COVID-19 crisis and 11 quarters during the pandemic. In total, 2,310 firm-quarter observations were analyzed using panel data methods in EViews 13 software.
The findings indicate that during the quarters affected by COVID-19, the pandemic had a significant negative effect on the operating profit ratio and return on assets. In contrast, due to the inflationary conditions induced by the pandemic, COVID-19 exerted a significant positive effect on stock prices and, consequently, on firms’ market performance. Moreover, the results show that adequate cash holdings mitigate the adverse effects of COVID-19 on both financial and market performance, suggesting that sufficient liquidity can serve as a financial buffer during crises. Conversely, a larger workforce amplifies the negative effect of COVID-19 on financial performance, given that COVID-19 is a human-centered crisis, while it does not influence the relationship between COVID-19 and market performance.
Beyond confirming the expected negative impact of the COVID-19 crisis on firms’ financial performance, the findings highlight two novel contributions. First, they show that maintaining adequate cash holdings can serve as a defensive shield for firms during crises. Second, they reveal that a larger workforce may intensify the adverse effects of human-centered crises, such as the COVID-19 pandemic.