The impact of perceived trust on loyalty by emphasizing on the mediating Role of relationship commitment in outsourcing activities of hotels in Mashhad

پژوهش نامه مدیریت تحول

Article 1, Volume 6, Spring & summer 2015 - Serial Number 11, September 2015, Pages 112-130   

Document Type: Articles

DOI: 10.22067/pmt.v6i11.44307

Authors

Amin Javidi^* ; Ali Shirazi

Abstract

In today’s business environment, firms in pursuing the goal of efficiency, outsource many necessary, but non-core operations. The majority of pervious outsourcing studies have focused on the costs and benefits analysis, while this research work examines a behavioral approach in outsourcing decisions. This study examines the effects of perceived trust on loyalty through mediatory role of relationship commitment in outsourcing activities in Mashhad hospitality industry. To collect data, a questionnaire was distributed among procurement officials and hotel managers in Mashhad hotels, using stratified random sampling. To test the hypothesis, structural equation analysis was performed. The results revealed that the perception of trust affects loyalty and the intermediary role of relationship commitment on loyalty was confirmed.

Keywords

Perceived Trust; Relationship commitment; Loyalty; outsourcing; Hospitality industry

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