A study of the effect of dimensions of competitive intelligence on types of innovation in knowledge-based enterprises

پژوهش نامه مدیریت تحول

Article 2, Volume 7, Spring & summer 2015 - Serial Number 13, September 2015, Pages 18-41   

Document Type: Articles

DOI: 10.22067/pmt.v7i13.36104

Authors

Abdolmajid Mosleh^* ; Manijeh Bahrainizadeh; seyed javad dokuhaki

Persian Gulf University

Abstract

Pioneering in a dynamic environment is among the issues which most of the organizations, especially knowledge-based institutions will encounter. For using and exploiting the opportunities and also for overcoming threats, there should exist some innovations in the modern technologies domain. Therefore, for fulfilling this important issue, organizations are required to monitor inside and outside environments of the organization which has led to the emergence of a phenomenon called Competitive Intelligence. This study aims at examining the impact of competitive intelligence dimensions on the types of innovation. The population of the study consists of all knowledge-based Institutes of Science and Technology Park of Shiraz which the total number of them is 50. For estimating the sample size, Morgan Tables have been used which the required sample size is 44 companies. Due to possibility of not cooperating by some institutions, finally 42 institutions were chosen and total of number of 99 questionnaires have been distributed. Structural equation modeling was used for analyzing the data. In this study, two dimensions of market intelligence and Competitor intelligence for measuring competitive intelligence and also three types of innovation (technological market and administrative innovation) have been used. Based on the research results, Market intelligence has a positive and significant impact on all three types of innovation. Competitor intelligence has a positive and significant impact on administrative innovation, but the impact of technological innovation and market intelligence on competitors has not been approved.

Keywords

Competitive Intelligence; market intelligence; Competitor intelligence; technological innovation; market innovation; administrative innovation

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