Media Management and Engineering of People's Thinking

پژوهش نامه مبانی تعلیم و تربیت

Article 11, Volume 010, Issue 2, November 2009

Document Type: پژوهشی

DOI: 10.22067/fe.v10i2.2114

Author

mohammadrahim eivazi^*

Abstract

Creating crisis and attempting to solve it is an important function of the mass media. This is carried out using a range of modern tools. Media can influence socio-political and cultural events employing strategies and meta-strategies to form the public thinking in the direction they aim. The media emperors and the press trusts manage to form some kind of information monopoly through influencing the selection and dissemination of monopolized news. They attempt to provide miss-understanding about some political, cultural, and national systems which they regard as rivals. The present paper reviews the media crisis from a management point of view taking into consideration a quick reaction against the control of the flow of information, revising the hope giving, etc. It also attempts to study the process of crisis creation which is known as the communication soft power. The focus is on the question that how and in what ways mass media would be able to manage media crisis and to form public opinions.

Keywords: Media crisis, Mass Media, Soft power