Sadr Mousavi Gharghari, M., Alizadeh Aghdam, M., Abbaszadeh, M. (2025). Investigating Capital Factors Affecting Social Commerce (Case Study of Citizens Over 20 Years Old in Jolfa City). , 22(1), -. doi: 10.22067/social.2025.90810.1582
Mir Mohammad Ali Sadr Mousavi Gharghari; Mohammad Bagher Alizadeh Aghdam; Mohammad Abbaszadeh. "Investigating Capital Factors Affecting Social Commerce (Case Study of Citizens Over 20 Years Old in Jolfa City)". , 22, 1, 2025, -. doi: 10.22067/social.2025.90810.1582
Sadr Mousavi Gharghari, M., Alizadeh Aghdam, M., Abbaszadeh, M. (2025). 'Investigating Capital Factors Affecting Social Commerce (Case Study of Citizens Over 20 Years Old in Jolfa City)', , 22(1), pp. -. doi: 10.22067/social.2025.90810.1582
Sadr Mousavi Gharghari, M., Alizadeh Aghdam, M., Abbaszadeh, M. Investigating Capital Factors Affecting Social Commerce (Case Study of Citizens Over 20 Years Old in Jolfa City). , 2025; 22(1): -. doi: 10.22067/social.2025.90810.1582
Investigating Capital Factors Affecting Social Commerce (Case Study of Citizens Over 20 Years Old in Jolfa City)
1PhD student of Sociology, Department of Social Sciences, Faculty of Law and Social Sciences, University of Tabriz, Tabriz, Iran
2Professor, Department of Social Sciences, Faculty of Law and Social Sciences, Tabriz University, Tabriz, Iran
Abstract
Social commerce can be considered the newest and most up-to-date branch of e-commerce, which is the result of the growth of digital technology and the development of social networks in order to connect with tools such as Instagram, WhatsApp, Facebook, Twitter, websites, and blogs. and other tools are accessible on the web. With this description, this study was conducted with the aim of investigating the capital factors affecting social business among citizens over 20 years old in Jolfa city.
The research method is a survey and statistical population of citizens over 20 years of age in Jolfa city, based on Cochran's formula and cluster sampling, 400 citizens living in Jolfa city were selected as a statistical sample for the study. The data were collected using a questionnaire and analyzed through SPSS software.
At the descriptive level, the central and dispersion indices (mean and standard deviation, etc.) were calculated and inferential tests were used to test the research hypotheses.
Based on the findings of the research, no statistically significant relationship was observed between social capital and social business, but a statistically significant relationship was proved between the variables of cultural, economic and symbolic capital and social business. Social business is a subject that finding the relationship between different variables can be Better use of it can help in different fields and in this study the relationship between cultural, economic and symbolic capital variables with social business was proved.
