- Bakhtiyari, Abbas.(2005), Effect culture of market orientation on performance commerce of firms part-production automobile, Mashhad, Thesis in level MS, University of Ferdowsi Mashhad, Faculty of Administrative& Economic Sciences.
- Kotler, Philip. (2004), Marketing management, translated by bahman, forozandeh, Published by Atropat, Tehran.
- Homan, Heydar Ali, Modeling organized equitions with application lizrel soft ware, Published by Samt, Tehran.
- Aaker, David A. (2005), Marketing research, eighth edition with SPSS 13.0 , john wiley, US
- Agrawal.S, Erramilli.M.K, Dev.C.S, (2003), Market orientation and performance in service firms: role of innovation, Journal of Service Marketing, Vol.17No.1, pp.68-82
- Amoako.k,Acquaah.M,(2007), Manufacturing strategy, copetitive strategy and firm performance: an empirical study in a developing economy environment, Bryan School of Business and Economics, University of North Carolina-Greensboro, Greensboro,NC 27402, USA
- Barbara Swirski and Marilyn Safir (1991) "Living in a jewish state: national, ethnic and religious implications," in Swirski and Safir (eds)., Calling the Equality Bluff: Women in Israel , pp. 7-18.
- Barnard, P. (1999), CEO Kantar group, address to the masters of science in rketing research program at the university of texas at arlington, Arlington, TX, March.
- Chiquan(2002), “Market orientation and business performance: a framework for service organizations,” European Journal of Marketing, 36 (9/10), Special Issue on Market Orientation and Service Firm Performance, 1154-1163.
-Craig.C.S and Douglas.S.P.(2000), International marketing research, john wiley & sons, Inc.,New York,NY.
-Day,G.S(1990), Market driven strategy: processes for creating value, the free press, New York,NY.
-Deshpande R, arely.J.U and Webster. Jr (1989), Organizational culture and marketing :defining the research agenda, Journal of Marketing, Vol. 53, January, pp.3-15
-Deshpande, R. and Farley, J.U. and Webster, F.Jr (1993),” Corporate culture, customer orientation, and innovativeness in japanes firms: a quadrad analysis”, Journal of Marketing, Vol.57, January, pp.23-73.
-Elliott, R. and Jobber, D. (1995), ``Expanding the market for marketing research: changing beliefs, attitudes and corporate culture'', Journal of the Market Research Society, Vol. 37 No. 2, pp. 143-58.
-Friedman .L.(1994), A Comparison of Vertical and horizontal rating Scales, mid atlantic journal of business, Vol. 30, pp. 107-111.
-Harris.L.C, Piercy., N. F, (1999) Management behavior and barriers to market orientation in retailing companies, THE JOURNAL OF SERVICES MARKETING, VOL. 13, pp. 113-131 © MCB UNIVERSITY PRESS, 0887-6045
-Glazer.R(1991), Marketing in an information intensive environment: strategic implication of knowledge as an asset, Journal of Marketing, Vol. 55, October, pp.1-19
-Javalgi G, R. Martin, L, C. Young B, R. (2006). “Marketing research, market orientation and customer relationship management: a framework and implication for service providers”. The Journal of Services Marketing
-Jaworski, B.J. and Kohli, A.J. (1993), “Market orientation: antecedents and consequences”, Journal of Marketing, Vol. 57 No. 3, pp. 53-70.
-Kinnear T.C. and Taylor J.R. (1991), Marketing research: an applied approach, 3 rd ed., McGraw.Hill, New York.
-Kohli, A.K. and Jaworski, B.J. (1999), ``Market orientation: the construct, research propositions, and managerial implications'', in Deshpande, R. (Ed.), Developing a Market Orientation, Sage Publications, Thousand Oaks, CA, pp. 7-44.
-Kohli, A. and Jasworks, B.J. (1990), “Market orientation: the construct, research propositions and managerial implications”, Journal of Marketing, Vol. 54, April, pp. 1-19.
-Kook, J. (2002) Web-based supports for academic activities of students on small campus in korea. interpersonal computing and technology journal, 8(1), Article 3. Retrieved February 17, 2004, from
-Kotler, P. (2000). Marketing management, the millennium edition. Upper Saddle River, NJ: Prentice Hall.
-Lado, N., Maydeu-Olivares, A., & Rivera, J. (1998). Measuring market orientation in several populations: a structural equations model. European Journal of Marketing, 32, 23-39.
-Lancaster. G, Velden. H,(2004), The influence of employee characteristics on market orientation, the international journal of bank marketing ,Vol. 22 No. 5, 2004, pp. 343-365 ,Emerald Group Publishing Limited
-Malhotra And birk ( 2000) ,“ Marketing research: european edition: an applied orientation: european edition ( Prentice Hall international editions)
-Malhotra Naresh K (2004), "Marketing research: an applied orientation" Pearson Educational Inc. Upper Sahhle River, New Jersey.
-McPhail. J, Ogunmokun .G, Chin. I, (2005), A discriminant analysis of the managers perceptions of the value of marketing research and its effect on business performance, International Journal of Management Vol. 22 No. 1
-Menon, A. and Varadarajan, P.R. (1992), ``A model of marketing knowledge use within firms'', Journal of Marketing, Vol. 56, October, pp. 53-71.
-Narver John C., Slater Stanley F. (1990): The effect of a market orientation on business profitability. journal of Mmarketing, Vol. 54 Issue 4, 1990, pp. 20-36.
-Pelhum. M, (1997), Market orientation and performance, the moderating effects of product and customer differentiation, journal of business and industrial marketing ,12(5),pp.276-296
-Slater and Narver, 2000 S.F. Slater and J.C. Narver, Intelligence generation and superior customer value, J. Acad. Mark. Sci. 28 (2000) (1), pp. 120–127.
-Slater, S.F. and Narver, J.C. (1995), “Market orientation and the learning organization”, Journal of Marketing, Vol. 59, pp. 63-74.