بررسی ارتباط سودآوری با جایگاه رقابتی در بازار محصول و نقش شدت بحران مالی بر این رابطه

Iranian Journal of Accounting, Auditing and Finance

Article 2, Volume 2, Issue 3, January 0, Pages 17-28   

DOI: 10.22067/ijaaf.v3i1.75567

Authors

مهدی فیل سراپی¹; ایمان خاکساری^{* 2}

¹Iدانشگاه آزاد اسلامی

²دانشگاه آزاد اسلامی

Abstract

هدف این مقاله، بررسی ارتباط سودآوری با جایگاه رقابتی در بازار محصول و نقش شدت بحران مالی بر این رابطه، در شرکت‌های پذیرفته شده در بورس اوراق بهادار تهران است. بدین منظور، جایگاه رقابتی در بازار با تأکید خاص بر سهم بازار و شدت بحران مالی به عنوان متغیری پیوسته از وضعیت بحران مالی و بی ثباتی اقتصادی در کشور، با تأکید خاص بر نرخ تورم، مورد ارزیابی قرار گرفتند. نمونه آماری پژوهش شامل 137 شرکت در دوره زمانی1139 تا 5139 است و برای آزمون فرضیه‌ها، از مدل رگرسیون، استفاده شد. نتایج نشان می‌دهد که تاثیر سودآوری شرکت و شدت بحران مالی بر جایگاه رقابتی، معکوس و معنادار می باشد و با اطمینان 95/0 شدت بحران مالی، ارتباط سودآوری شرکت و جایگاه رقابتی آن در بازار را به صورت برآیند تقویتی معنی داری تحت تاثیر قرار می دهد.

Keywords

سودآوری; جایگاه رقابتی; شدت بحران مالی; مدیریت استراتژیک

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