The Reasons of AL-Jazeera Network’s Successfulness in Public Diplomacy in Arab World

پژوهش نامه ایرانی سیاست بین الملل

Article 4, Volume 3, Issue 2, August 2015, Pages 72-91   

Document Type: مقالات

DOI: 10.22067/jipr.v3i2.47719

Author

Khalil Sardarnia^*

tarbiat moddarress

Abstract

Public diplomacy is an idiom that has been noticed increasingly in last decades due to extension of internet and satellite news networks. This type of diplomacy be used related to influence, guidance and mobilization of public opinion for the aims of governmental and non-governmental agents. In this article, the author tried to give analytical answer to this question: in spite of being newest, why satellite network of Al-Jazeera has been more successful than western satellite networks in public policy and influence in public opinion in Arab world? The most rezones are: Independence and political taboo-breaking in news-image coverage, critical and analytical content, criticism of U.S.A dominance and it’s interventions in the region, pan-Arabism and pan-Islamism in discourse, defense of Palestinians rights, new and attractive techniques and structure in in news-image coverage and arrangement of political and analytical panels with emphasis on main issues of the middle east. The research method is secondary analysis of data and analytical-causal explanation. The most finding of this research is that: the Al-Jazeera network due to above- mentioned reasons has been successful in regional public diplomacy and influence in public opinion in middle east and north Africa, the peak point of that was the quickening role of this network in the mobilization and continuance of protests in the recent revolutions. So the role-and the position of this network must be notices by analysts.

Keywords

AL-Jazeera network; Public Diplomacy; Public Opinion; Arab World

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