1. Abrahamse, W., Steg, L., Gifford, R., & Vlek, C. (2009). Factors influencing car use for commuting and the intention to reduce it: A question of self-interest or morality? Transportation Research Part F: Traffic Psychology and Behaviour, 12(4), 317-324.
2. Ahnström, J., Höckert, J., Bergeå, H. L., Francis, C. A., Skelton, P., & Hallgren, L. (2009). Farmers and nature conservation: What is known about attitudes, context factors and actions affecting conservation? Renewable Agriculture and Food Systems, 24(01), 38-47.
3. Allon, F., & Sofoulis, Z. (2006). Everyday water: cultures in transition. Australian Geographer, 37(1), 45-55.
4. Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14-25.
5. Beedell, J., & Rehman, T. (2000). Using social-psychology models to understand farmers’ conservation behaviour. Journal of Rural Studies, 16(1), 117-127.
6. Boland, J.J., Whittington, D., 2000. The political economy of water tariff design in developing countries: increasing block tariffs versus uniform price with rebate. In: Dinar, A. (Ed.), The Political Economy of Water Pricing Reforms. Oxford University Press, Washington D.C.
7. Burton, R., Kuczera, C., & Schwarz, G. (2008). Exploring Farmers' Cultural Resistance to Voluntary Agri‐environmental Schemes. Sociologia Ruralis, 48(1), 16-37.
8. Corral-Verdugo, V., Frias-Armenta, M., Perez-Urias, F., Orduña-Cabrera, V., & Espinoza-Gallego, N. (2002). Residential water consumption, motivation for conserving water and the continuing tragedy of the commons. Environmental management, 30(4), 527-535.
9. De Groot, J. I. M., Steg, L., & Dicke, M. (2007). Morality and reducing car use: testing the norm activation model of prosocial behavior. Transportation Research Trends, NOVA Publishers.
10. De Groot, J. I., & Steg, L. (2009). Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model. The Journal of Social Psychology, 149(4), 425-449.
11. Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). New trends in measuring environmental attitudes: measuring endorsement of the new ecological paradigm: a revised NEP scale. Journal of social issues, 56(3), 425-442.
12. Eriksson, L., Garvill, J., & Nordlund, A. M. (2006). Acceptability of travel demand management measures: The importance of problem awareness, personal norm, freedom, and fairness. Journal of Environmental Psychology, 26(1), 15-26.
13. Eriksson, L., Garvill, J., & Nordlund, A. M. (2008). Acceptability of single and combined transport policy measures: The importance of environmental and policy specific beliefs. Transportation Research Part A: Policy and Practice, 42(8), 1117-1128.
14. Gärling, T., Fujii, S., Gärling, A., & Jakobsson, C. (2003). Moderating effects of social value orientation on determinants of pro-environmental behavior intention. Journal of Environmental Psychology, 23(1), 1-9.
15. Gregory, G. D., & Leo, M. D. (2003). Repeated behavior and environmental psychology: the role of personal involvement and habit formation in explaining water consumption1. Journal of Applied Social Psychology, 33(6), 1261-1296.
16. Gujarati, D. N., (2003). Basic Econometrics (4th Ed.). New York, USA: McGraw-Hill publication.
17. Hansla, A., Gamble, A., Juliusson, A., & Gärling, T. (2008). The relationships between awareness of consequences, environmental concern, and value orientations. Journal of Environmental Psychology, 28(1), 1-9.
18. Hurlimann, A., Dolnicar, S., & Meyer, P. (2009). Understanding behaviour to inform water supply management in developed nations–a review of literature, conceptual model and research agenda. Journal of Environmental Management, 91(1), 47-56.
19. Klöckner, C. A. (2013). A comprehensive model of the psychology of environmental behavior- A meta-analysis. Global Environmental Change, 23(5), 1028-1038.
20. Manouchehri, G. H. (1379/2000). Water Crisis in Iran. Iranian Water and Environmental Journal, 39, 1-8. [In Persian]
21. Motiee, H., Monouchehri, G. H., & Tabatabai, M. R. M. (2001). Water crisis in Iran, codification and strategies in urban water. In Proceedings of the Workshops held at the UNESCO Symposium, Technical Documents in Hydrology, 45, 55-62.
22. Nancarrow, B.E., Kaercher, J.D., Po, M., (2002). Community Attitudes to Water Restrictions Policies and Alternative Sources, A longitudinal analysis 1988-2002. CSIRO, Perth.
23. Pretty, J., & Ward, H. (2001). Social capital and the environment. World development, 29(2), 209-227.
24. Rattay, A., Egger, G., & Eybl, J. (2008). Planet Earth - Directions for Use. Presented at European Geoscience Union General Assembly, April 14-18, Vienna.
25. Raymond, C. M., Brown, G., & Robinson, G. M. (2011). The influence of place attachment, and moral and normative concerns on the conservation of native vegetation: A test of two behavioural models. Journal of Environmental Psychology, 31(4), 323-335.
26. Roudi-Fahimi, F., Creel, L., & De Souza, R. M. 2002. Finding the balance: Population and water scarcity in the Middle East and North Africa. Population Reference Bureau Policy Brief, 1-8.
27. Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25, 1-65.
28. Siebert, R., Berger, G., Lorenz, J., & Pfeffer, H. (2010). Assessing German farmers’ attitudes regarding nature conservation set-aside in regions dominated by arable farming. Journal for Nature Conservation, 18(4), 327-337.
29. Snelgar, R. S. (2006). Egoistic, altruistic, and biosphere environmental concerns: Measurement and structure. Journal of Environmental Psychology, 26(2), 87-99.
30. Somerville, C., & Briscoe, J. (2001). Genetic engineering and water. Science, 292, 2217. Taylor, S., & Todd, P. (1997). Understanding the determinants of consumer composting behavior. Journal of Applied Social Psychology, 27, 602-628.
31. Steg, L., Dreijerink, L., & Abrahamse, W. (2005). Factors influencing the acceptability of energy policies: A test of VBN theory. Journal of Environmental Psychology, 25(4), 415-425.
32. Stern, P. C. (2000). New environmental theories: toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407-424.
33. Stern, P. C., Dietz, T., & Guagnano, G. A. (1998). A brief inventory of values. Educational and Psychological Measurement, 58(6), 984-1001.
34. Stern, P. C., Dietz, T., Abel, T. D., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 6(2), 81-97.
35. Turaga, R. M. R., Howarth, R. B., & Borsuk, M. E. (2010). Pro‐environmental behavior. Annals of the New York Academy of Sciences, 1185(1), 211-224.
36. Wauters, E., Bielders, C., Poesen, J., Govers, G., & Mathijs, E. (2010). Adoption of soil conservation practices in Belgium: an examination of the theory of planned behaviour in the agri-environmental domain. Land Use Policy, 27(1), 86-94.
37. Yazdanpanah, M., Hayati, D., & Zamani, G. H. (2011). Investigating agricultural professionals’ intentions and behaviours towards water conservation: using a modified theory of planned behaviour. Environmental Sciences, 9(1), 1-22.
38. Yazdanpanah, M., Hayati, D., Hochrainer-Stigler, S., & Zamani, G. H. (2014). Understanding farmers' intention and behavior regarding water conservation in the Middle-East and North Africa: A case study in Iran. Journal of Environmental Management, 135, 63-72.
