Assessing the Pomegranate Marketing Channels in Lorestan Province

علوم باغبانی

Article 3, Volume 28, Issue 1, February 2014, Pages 18-24   

Document Type: Research Article

DOI: 10.22067/jhorts4.v0i0.34998

Authors

A. Beiranvand^* ; M. Khaledi; M. Shoukatfadaei

Abstract

In this paper different channels of pomegranate marketing in Lorestan province are identified and the economic evaluation of these path ways is discussed. For this purpose, the different marketing margins, the share of marketing agents of final price of product, marketing cost coefficient and marketing efficiency in each channel was calculated. The necessary cross-sectional data and information was collected through in terview and 100 questionnaires by simple random sampling at 2010.According to the results, the producers, processors and consumer route has the highest marketing cost coefficient (99.81) and marketing margin (139740 Rials). Moreover, the producer share is the lowest in this route (1.85). The results indicated that the export routs is the best marketing route with highest total efficiency (0.68) and price efficiency (0.69) in Lorestan province.

Keywords

Marketing; Marketing channels; Pomegranate; Lorestan