عوامل مؤثر بر انتخاب استراتژی‌های ورود به بازار خارجی گیاهان دارویی مطالعه موردی: استان خراسان رضوی

اقتصاد و توسعه کشاورزی

مقاله 5، دوره 32، شماره 2 - شماره پیاپی 40، تابستان 1397، صفحه 185-197  

نوع مقاله: مقالات پژوهشی

شناسه دیجیتال (DOI): 10.22067/jead2.v32i2.72980

نویسندگان

سید حسین محمدزاده؛ علیرضا کرباسی ؛ حسین محمدی

دانشگاه فردوسی مشهد

چکیده

در راستای کاهش وابستگی اقتصاد ایران به صادرات نفت‌خام و چرخش به‌طرف اقتصاد چند محصولی در صادرات، جهت‌گیری سیاست‌های صادراتی باید به سود صدور کالاهای غیرنفتی از جمله صادرات محصولات کشاورزی تغییر یابد. گیاهان دارویی یکی از اقلام مهم صادراتی بخش کشاورزی است که در سال‌های اخیر علی‌رغم افزایش سطح زیرکشت و تولید، صادرات هم‌پای آن رشد نداشته است. استان خراسان‌رضوی یکی از استان‌های پیش‌رو در تولید و تجارت گیاهان دارویی به‌حساب می‌آید. امروزه تعیین نوع استراتژی ورود به بازارهای خارجی با توجه به شرایط بازار، یکی از مهم‌ترین عوامل مؤثر بر توسعه صادرات بخصوص در بخش کشاورزی به‌حساب می‌آید. این مطالعه بر آن است تا به بررسی عوامل مؤثر بر انتخاب نوع استراتژی ورود به بازارهای خارجی گیاهان دارویی شرکت‌های صادرکننده استان خراسان‌رضوی بپردازد. بر این اساس آمار و اطلاعات لازم از طریق تکمیل 64 پرسشنامه از شرکت‌های صادرکننده گیاهان دارویی منتخب استان خراسان رضوی (زعفران، گل محمدی، زیره سبز و آویشن) در طی دوره زمانی 1395- 1390 بپردازد. استراتژی‌های ورود به بازارهای خارجی به سه دسته استراتژی صادراتی، استراتژی غیرصادراتی و استراتژی بینابینی تقسیم شد. نتایج برآورد الگوی پانل لاجیت چندگانه نشان داد که اندازه شرکت، تجربه صادراتی، ریسک‌های صادراتی (ریسک سیاسی، ریسک قیمتی، ریسک بازاری و ریسک برگشت پول)، تحریم‌ها، آمیخته‌های بازاریابی، تحقیق وتوسعه، تنوع مقاصد صادراتی، داشتن برند معتبر و جذابیت مکان از عوامل اثرگذار بر انتخاب نوع استراتژی ورود به بازارهای خارجی گیاهان دارویی منتخب استان می‌باشند.

کلیدواژه‌ها

استراتژی؛ صادرات؛ گیاهان دارویی

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