The impact of media news on the decision-making of investors according to their degree of risk-taking

Iranian Journal of Accounting, Auditing and Finance

مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 11 شهریور 1401   

نوع مقاله: Original Article

شناسه دیجیتال (DOI): 10.22067/ijaaf.2022.76974.1167

نویسندگان

khadijeh Ebrahimi Kahrizsangi^{* 1}؛ Ensieh Sharifi²؛ arezoo aghaei chadegani³

¹Department of Accounting, Najafabad Branch, Islamic Azad University, Najafabad, Iran.

²Najafabad Branch, Islamic Azad University, Najafabad

³islamic azad university, najafabad branch

چکیده

Optimal investment in today's competitive market requires wise investors' capital market decisions. This depends on identifying and prioritizing essential components influencing investor decision-making behavior. Accordingly, the present study aims to investigate the effect of mass media news on the decision-making styles (avoidant, dependency, spontaneous, intuitive, and rational) of investors in the Tehran Stock Exchange according to their degree of risk-taking. This research is experimental foundation research in terms of purpose, nature, and method of execution. It is a descriptive survey, also data were collected using a questionnaire in this study, and the questionnaire was distributed among investors selected through random sampling. The statistical population includes all investors with a stock code on the Tehran Stock Exchange. Structure equation modeling (SEM) was used to testing the research hypotheses. The results show that the mass media news have a positive and significant effect on avoidant, dependency, and spontaneous decision-making styles according to their degree of risk-taking. In contrast, it does not affect intuitive and rational styles according to their degree of risk-taking.

کلیدواژه‌ها

Behavioral Finance؛ Investor Decisions؛ Social Media News؛ Investor Risk Level