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The impact of media news on the decision-making of investors according to their degree of risk-taking | ||
Iranian Journal of Accounting, Auditing and Finance | ||
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 11 شهریور 1401 اصل مقاله (1.39 M) | ||
نوع مقاله: Original Article | ||
شناسه دیجیتال (DOI): 10.22067/ijaaf.2022.76974.1167 | ||
نویسندگان | ||
khadijeh Ebrahimi Kahrizsangi* 1؛ Ensieh Sharifi2؛ arezoo aghaei chadegani3 | ||
1Department of Accounting, Najafabad Branch, Islamic Azad University, Najafabad, Iran. | ||
2Najafabad Branch, Islamic Azad University, Najafabad | ||
3islamic azad university, najafabad branch | ||
چکیده | ||
Optimal investment in today's competitive market requires wise investors' capital market decisions. This depends on identifying and prioritizing essential components influencing investor decision-making behavior. Accordingly, the present study aims to investigate the effect of mass media news on the decision-making styles (avoidant, dependency, spontaneous, intuitive, and rational) of investors in the Tehran Stock Exchange according to their degree of risk-taking. This research is experimental foundation research in terms of purpose, nature, and method of execution. It is a descriptive survey, also data were collected using a questionnaire in this study, and the questionnaire was distributed among investors selected through random sampling. The statistical population includes all investors with a stock code on the Tehran Stock Exchange. Structure equation modeling (SEM) was used to testing the research hypotheses. The results show that the mass media news have a positive and significant effect on avoidant, dependency, and spontaneous decision-making styles according to their degree of risk-taking. In contrast, it does not affect intuitive and rational styles according to their degree of risk-taking. | ||
کلیدواژهها | ||
Behavioral Finance؛ Investor Decisions؛ Social Media News؛ Investor Risk Level | ||
آمار تعداد مشاهده مقاله: 113 تعداد دریافت فایل اصل مقاله: 6 |