The Impact of Guilt Aversion on Financial Behavior of Individuals with the Moderating Role of Ethical Ideologies

Iranian Journal of Accounting, Auditing and Finance

مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 22 اسفند 1402   

نوع مقاله: Original Article

شناسه دیجیتال (DOI): 10.22067/ijaaf.2024.86251.1435

نویسندگان

Mahsa Esmaeili¹؛ Alireza fazlzadeh^{* 2}؛ vahid ahmadian³؛ SAJAD nagdi⁴

¹Mahsa Esmaeili Master of Business Administration, Finance, Department of Economics, Management and Accounting, University of Tabriz, Tabriz, Iran, ([e-mail])

²Associate Professor. Department of Accounting, Faculty of Economic Management and Accounting, University of Tabriz, Tabriz, Iran ([e-mail])

³Assistant Professor, Department of Economics, Management and Accounting, University of Tabriz, Tabriz, Iran ([e-mail])

⁴Assistant Professor, Department of Economics, Management and Accounting, University of Tabriz, Tabriz, Iran ([e-mail])

چکیده

In today's rapidly advancing economic and technological landscape, the importance of ethical considerations in individual decision-making has gained unprecedented attention. Certain businesses, such as participatory budgeting and financial consulting, emphasize the significance of ethical decision-making due to the absolute authority held by one party in a transaction as the principal decision-maker. The aim of this research is to investigate the extent to which individuals' guilt aversion influences their financial behavior, while taking into account their ethical ideologies. The study population comprises undergraduate students at the University of Tabriz. Sample selection was conducted through a random method, with a total of 52 participants. The sample was divided into two groups: dictators and receivers, their behavior being studied in a laboratory environment. A combination of active observation and questionnaire methods were employed to collect data. The results of hypothesis testing suggest that guilt aversion does not have a significant impact on individuals' financial behavior, but ethical ideologies moderate the relationship between guilt aversion and financial behavior.

کلیدواژه‌ها

Guilt Aversion؛ Experimental Economics؛ Social Effects؛ Ethical Ideologies؛ Financial Behavior