شناسایی عوامل مؤثر بر رشد کسب‌وکارها در بازارهای نوظهور: یک مطالعه فراترکیب

پژوهش نامه مدیریت تحول

مقاله 8، دوره 15، بهار و تابستان 1402 - شماره پیاپی 29، شهریور 1402، صفحه 221-267   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.22067/tmj.2023.83412.1462

نویسندگان

بهزاد صادقی¹؛ کمال سخدری^{* 2}

¹دانشجوی دکتری کارآفرینی سازمانی، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران

²دانشیار گروه سازمانی، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران

چکیده

موضوع کسب‌وکارهای با رشد بالا (HGF) همواره موردتوجه محققان حوزه کارآفرینی بوده است؛ بااین‌حال، پژوهش‌ها در حوزه رشد کسب‌وکار در بازارهای نوظهور، در مراحل ابتدایی خود قرار دارد و دانش موجود در این زمینه به‌صورت پراکنده منتشر شده است. هدف این مطالعه، شناسایی عوامل مؤثر در رشد و مقیاس گرایی کسب‌وکارها در بازارهای نوظهور با استفاده از رویکرد فراترکیب سندولسکی و باروسو است. با مرور ۱۰۴ پژوهش انجام شده تا سال 2023 در خصوص عوامل مؤثر بر رشد کسب‌وکارها در این بازارها، این مطالعه بر نقش 5 مضمون کلی خصوصیات شرکت، خصوصیات مدیریتی، منابع، استراتژی و محیط بر رشد کسب‌وکارها در بازارهای نوظهور تأکید می‌کند. یافته‌های این پژوهش به اهمیت به‌کارگیری هم‌زمان استراتژی‌های بازاری و غیر بازاری، توسعه قابلیت‌های سازمانی و خصوصیات حرفه‌ای تیم، تدوین استراتژی‌های مکمل برای استراتژی‌های بازاری و غیر بازاری، تدوین استراتژی‌های مجزا برای بخش‌های رسمی و غیر رسمی بازار و همچنین توسعه سرمایه سیاسی برای رشد کسب‌و‌کارها در بازارهای نوظهور تأکید می‌کند. این یافته‌ها، بینش‌های ارزشمندی را برای کارآفرینان، سیاست‌گذاران و دانشگاهیان که به دنبال درک و حمایت از رشد کسب‌وکارها در بازارهای نوظهور هستند، ارائه می‌کند.

کلیدواژه‌ها

بازارهای نوظهور؛ رشد کسب‌وکار؛ کسب و کارهای مقیاس پذیر؛ کارآفرینی؛ فراترکیب

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